First metazoans were most likely radial animals.
Believed that bilateral symmetry evolved in radial ancestor when it started creeping.

Ctenophore
Polyclad
Theory
Ctenophores provided a bridge or intermediate forms between radiate coelenterate
ancestors and bilateral polyclad flatworms.
Based on resemblance:
Oval flattened shape with dorsoventral differentiation
Creeping on entire ventral surface
Presence of 2 dorsal tentacles
Centrally located ventral mouth
Radiating, anastomosing nervous system
Swimming larval stage of polyclads have 8 ciliated lobes comparable to 8 comb
rows of ctenophores
Limitations
Cleavage is biracial in Ctenophore but spiral in Polyclad.
Acoel flatworms are now regarded to be the most primitive.
Planuloid-
Acoeloid
Theory
Ludwig Von Graft formulated the theory, elaborated by Hyman
Places Acoel flatworms at the base of the Bilateria and suggests origin of Bilateria from a planuloid ancestor, through a Acoeloid form
Hypothetical planeload ancestor was very similar to the planula larva of Coelenterates — elongated, radially symmetrical and without mouth or archenteron
Exterior cells are ciliated or flagellated epithelia-muscular cells, solid mass o interior cells were digestive and reproductive
There was a nerve net under the epidermis and the anterior pole had a nervous
centre
Some planuloid ancestors may have evolved a creeping mode of life.
This resulted in flattening out of oral-aboral axis, causing development of a ventral mouth
Hollowing out of internal mass formed an archenteron, and differentiation of anterior region produced a head with brain and sense organs